Job Description

Job Description Tremco Construction Products Group (CPG), part of RPM International Inc., unites industry-leading building envelope solutions manufacturers, service providers and trusted brands-including Tremco, Nudura, Dryvit, Willseal, Weatherproofing Technologies, Inc. and Weatherproofing Technologies Canada—to deliver comprehensive, integrated building systems. With operations spanning North America, Europe, Asia-Pacific, India and Latin America, Tremco CPG has a global presence supported by regional businesses and distributors who understand local market needs for commercial, industrial and residential construction and restoration projects. General Purpose of the Job The Email Marketing Specialist will play a pivotal role in the success of Tremco Construction Products Group's email marketing initiatives. This specialist will be responsible for developing and executing email campaigns using HubSpot's marketing automation software for Tremco CPG's major brands. They will drive engagement and conversions by creating compelling content, managing and segmenting subscriber lists, and utilizing performance data to optimize email strategies. Collaboration with internal stakeholders will be essential to ensure alignment and effectiveness in delivering consistent, high-quality emails to internal and external audiences. Essential Duties and Responsibilities Email Campaign Management: Plan, coordinate, and execute monthly regular email campaigns for both internal and external audiences, ensuring on-time delivery, clear messages, and alignment with brand guidelines. Manage ad hoc e‑mail requests, including campaigns for training sessions, drip campaigns, events, and other one‑time initiatives. HubSpot Platform Maintenance and Optimization: Conduct quarterly HubSpot audits and clean‑ups, including maintaining and organizing lists, forms, workflows, media files, and related assets. Implement updates and adjustments to ensure database cleanliness and platform efficiency. Work with the Marketing Automation Specialist to implement new HubSpot features that become available. Content and Asset Creation: Develop and create e‑mails, forms, CTAs, and workflows in HubSpot, addressing specific requests from the Marketing Automation Specialist and other collaborators. Employ creative and strategic skills to write engaging e‑mail copy and design templates that resonate with the target audience. Personalization and Testing: Utilize HubSpot's personalization tools to tailor e‑mail messaging to segmented audiences for optimal engagement. Conduct A/B testing to measure effectiveness of subject lines, design, content layout, and CTAs to drive continuous improvement. Analysis and Reporting: Monitor e‑mail performance metrics, identify trends, and provide actionable insights to refine campaign strategies. Collaborate with the Marketing Automation Specialist to ensure seamless integration of e‑mail analytics into broader reporting initiatives. Cross‑Functional Collaboration: Partner with internal teams and stakeholders to gather content, approvals, and input for e‑mail communications. Maintain clear communication and ensure all e‑mail campaigns reflect organizational goals and brand standards. Education Requirement Four‑year degree in Marketing or a related field Experience Requirement Minimum of 1 year experience in e‑mail marketing with a proven track record of managing sends that yield effective results; 2‑3 years experience preferred. Proficiency in HubSpot marketing automation software with hands‑on experience in e‑mail campaign creation, list segmentations, and workflow management. Understanding of e‑mail marketing strategy and best practices related to engagement and conversion. Certificates, Licenses, Registrations HubSpot Inbound Marketing, Marketing Software and other related HubSpot certifications preferred Other Skills, Abilities, and Qualifications Excellent creative writer with ability to make technical content understandable and engaging to a variety of audience types to boost conversions Exceptional attention to detail for polished e‑mail communications Strong collaboration skills with the ability to work effectively across teams and gather content and feedback to ensure e‑mail campaign success Physical Demands Incumbent must be able to stand, walk, sit, use hands, reach, talk, hear, and lift up to 25 lbs. occasionally. Benefits and Compensation The salary range for applicants in this position generally ranges between $54,549 and $68,185. This range is an estimate, based on potential employee qualifications, operations, needs and other considerations permitted by law. The Company offers a variety of benefits to its employees, including but not limited to health insurance, paid holidays, paid time off, 401(k) Savings and Trust & Plan with company match, Company Pension Plan, Performance Based Bonus/Commission, and continuing education. All qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Apply for this ad Online! #J-18808-Ljbffr

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