Job Description

Job Summary The Email Marketing Specialist is responsible for building, deploying, and optimizing email campaigns in Salesforce Marketing Cloud and Pardot. The role ensures quality, compliance, audience targeting, and performance reporting while supporting lifecycle journeys, platform enhancements, and collaborative marketing execution. The specialist performs other projects and duties as assigned. Essential Functions, Duties and Responsibilities Build, test, and deploy marketing emails using approved templates and content, ensuring brand consistency and quality. Create and manage email campaigns and related assets within Salesforce Marketing Cloud and/or Salesforce Account Engagement (Pardot), including campaign setup and configuration. Load and manage target lists/segments, support audience selection, and coordinate list hygiene activities to improve deliverability and performance. Support development and execution of lead nurturing and lifecycle email journeys, including triggered and recurring communications. Perform QA prior to sends (links, personalization, rendering, accessibility checks, compliance elements) and troubleshoot issues to ensure accurate distribution. Coordinate compliance review requirements for email content and ensure required CAN‑SPAM elements and other regulatory disclosures are present. Track and report email performance (e.g., delivered, opens, clicks, CTR, conversions) and provide insights/recommendations for continuous improvement. Partner with Marketing and Technology stakeholders to support platform maintenance and enhancements and to elevate issues as needed. Maintain documentation for recurring email processes and procedures to support continuity and audit readiness. Required Knowledge, Skills and Competencies Proficiency with email marketing/marketing automation platforms (Salesforce Marketing Cloud and Salesforce Account Engagement (Pardot)). Working knowledge of email compliance requirements (e.g., CAN‑SPAM). Strong attention to detail and quality control skills (proofing, link validation, segmentation checks, and pre‑send QA). Ability to manage multiple requests, prioritize workflow, and meet deadlines in a dynamic environment. Strong verbal and written communication skills and ability to collaborate effectively with cross‑functional partners. Analytical mindset with the ability to interpret performance metrics and translate results into optimization recommendations. Ability to work with data inputs (lists, segments, data extensions) and maintain organized documentation for repeatable execution. Proficiency in PC and Microsoft Office Suite. Industry and Work Experience Minimum of 3 years of relevant email marketing or marketing operations experience required. Experience in financial services or a regulated industry preferred. Bachelor’s degree in Marketing or related field required. Salesforce Marketing Cloud Email Marketing Specialist certification preferred. Benefits Available to Employees Medical, Dental and Vision Insurance – Ameris Bank absorbs a major portion of the cost. Life Insurance provided at no additional cost. Accidental Death & Mandememberment Coverage. Long‑Term Disability Coverage. Paid Sick and Vacation Leave. 11 Holidays. Volunteer/Service Day. Employee Stock Purchase Plan. 401(k) Retirement Plan – 50% match on first 8% contributions. Flexible Spending Accounts. Health Savings Account. Health Reimbursement Arrangement. Supplemental Life & Other Insurance Plans. Identity Theft Protection. Pet Insurance. Legal Insurance. Employee Assistance Program. Employee Advocacy Program. Tickets at Work (entertainment discounts for employees). AT&T Employee Discount. Wellness Discounts for Medical Premiums and Other Rewards. Employee Referral Incentive. Education Assistance. Banking Advantages for Employees Free Interest Checking. Free Safe Deposit Box. Free Money Orders, Travelers’ Checks and Cashier Checks. Discount on Mortgage Origination Fee. Free Online Banking and Free Unlimited Online Bill Payment. Employee Banking Perks. Disclaimer The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr

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