Chief Marketing Officer, CT & Xray Job at Socket.dev, Wisconsin

OUhabWExeXV6YWw1d0ZPTHhFempGVzh3d2c9PQ==
  • Socket.dev
  • Wisconsin

Job Description

Job Description Summary

The Chief Marketing Officer will lead global marketing for the CT and X-ray businesses.

This is both a business leadership role and a creative leadership role.

The role requires someone who can understand the business, make choices and then turn those choices into a clear story and strong commercial execution.

Job Description

What You Will Be Responsible For

Growth and Portfolio Strategy

Help define and implement the growth strategy for CT and X-ray.

You will bring together customer insight, market dynamics, competitive intelligence and business performance to help answer practical questions: Where can we grow? Which customers and markets matter most? Where are we differentiated? Where do we need to improve? What should we prioritize?

You will help shape the portfolio, positioning, segmentation and pricing strategy, and ensure marketing priorities are tied to the financial goals of the business.

Portfolio Story and Creative Direction

Create a clear, differentiated story for the CT and X-ray portfolio.

These are complex technologies, but the customer story cannot be complex. The CMO will translate product roadmaps, clinical evidence and technical innovation into ideas that are simple, relevant and memorable.

This includes setting the narrative for the business, developing strong creative platforms for major launches and ensuring individual product stories add up to a coherent CT and X-ray story. The expectation is not simply more content. It is better thinking, stronger ideas and work that makes customers care.

Commercialization and Growth

Turn marketing strategy into business results.

The CMO will lead the marketing approach for new product launches, pricing, installed-base programs and broader growth initiatives. You will work closely with product, regional marketing and commercial teams to build customer awareness, strengthen preference and accelerate adoption.

You will also ensure regions are involved early, sales teams are well equipped and marketing investment is focused on the programs most likely to create impact.

Team and Execution

Lead the global marketing and product management team for CT and X-ray.

You will set clear priorities, build strong talent and create accountability for delivery. The role also requires close partnership across product, sales, regions, communications, digital and other marketing teams.

This is a matrixed organization, so success will depend on the ability to influence, simplify decisions and keep teams focused on the work that matters most.

What Success Looks Like

Success will be measured through:

  • Market share, orders and revenue growth
  • Price accretion and stronger value capture
  • Successful commercialization of new products
  • Growth from the installed base
  • Clearer and more differentiated portfolio positioning
  • Stronger customer awareness, preference and adoption
  • Distinctive creative work that strengthens the business
  • A high-performing global marketing organization

The Leader We Are Looking For

We are looking for a senior marketing leader who brings strong business judgment, commercial experience and creative instinct.

The right person will be able to move comfortably between strategy and execution. They will understand how to use customer and market insight to make business choices, but they will also know how to turn those choices into stories, campaigns and commercial programs that move the market.

They should be comfortable challenging the business, influencing senior leaders and making trade-offs. Just as importantly, they should be able to bring clarity to complex issues, build trust across teams and develop people.

Required Qualifications

  • Bachelor’s degree in Marketing, Business Administration, Bioengineering or a related field, or equivalent experience
  • Ten or more years of marketing experience, including product marketing
  • Experience leading global teams
  • Experience in product launches, commercialization, pricing or portfolio strategy
  • Healthcare or medical technology experience required
  • Strong written and verbal communication skills

Preferred Experience

  • MBA or relevant advanced degree
  • Experience in Imaging, Radiology, CT or adjacent healthcare technology markets
  • Product management, sales or regional marketing experience
  • Experience developing portfolio, launch or brand campaigns
  • Experience leading creative teams, agencies or integrated marketing programs
  • Strong understanding of segmentation, positioning, pricing and lifecycle management
  • Proven ability to lead change and work effectively across a matrixed organization

Leadership, Quality and Compliance

The CMO will demonstrate GE HealthCare’s leadership behaviors: Act with humility, Lead with transparency and Deliver with focus.

The leader will also be responsible for maintaining high standards for patient safety, customer satisfaction, quality and compliance, including appropriate review and approval of external marketing communications.

We will not sponsor individuals for employment visas, now or in the future, for this job opening.

For U.S. based positions only, the pay range for this position is $240,000.00-$360,000.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-7, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No

Application Deadline: September 04, 2026

#J-18808-Ljbffr

Job Tags

Visa sponsorship, Work visa, Relocation package

Similar Jobs

Gotham Enterprises Ltd

Licensed Marriage & Family Therapist (LMFT) Job at Gotham Enterprises Ltd

 ...Job Description Job Description Full-time Licensed Marriage and Family Therapist (LMFT) Wanted for a Federally Qualified Community Mental Health Clinic (FQHC) in West Oakland, CA. The Community Mental Health Clinic is dedicated to offer treatment for the BIPOC... 

Milton Hershey School

Gospel Choir Director, Part-Time Job at Milton Hershey School

 ...\n \n Preparing, rehearsing students for inspiring quality musical presentations. \n \n Selection of appropriate music for venues...  ...Formal musical training, preferred \n \n 3 or more years of experience as a Musical Director, preferably with a Gospel Choir \n \n... 

SUNSHINE PALMA CEIA

Weekend Activities (Senior Living) Job at SUNSHINE PALMA CEIA

**Job Title: Weekend Activities Coordinator (Senior Living) ****Position Summary: ** We are seeking a dynamic and compassionate Weekend Activities Coordinator to join our senior living community. The ideal candidate will have a passion for creating engaging, fun, and... 

County of Mendocino, CA

Road Maintenance Worker III - Roads Job at County of Mendocino, CA

 ...success of operations and maintenance of all County-maintained roads, bridges, and County landfills. Incumbents may be assigned to Road...  ...as required.May transport, direct, and monitor an inmate work crew and ensure compliance with inmate work crew rules and practices.... 

Roots Staffing

Production Operator - Day Shift - $21.00/hr (NO EXPERIENCE REQUIRED) Job at Roots Staffing

 ...COMPANIES TO WORK FOR by US News & World Report 2025/2026! NO EXPERIENCE REQUIRED BUT BENEFICIAL! Family owned company Career...  ...Steady, stable work Train-to-hire Clean environment/temp controlled Full convenience market in facility Uniform drop...