Chief Marketing Officer (CMO) / SVP, Growth / Director of Marketing Job at Superior Executive Legal Recruiting, Burbank, CA

OTNWbVpseW96SzkweEZhS3dVL21GV293eEE9PQ==
  • Superior Executive Legal Recruiting
  • Burbank, CA

Job Description

Chief Marketing Officer (CMO) / SVP, Growth / Director of Marketing

DTC Lead Generation | High-Volume, Performance-Driven

Superior Executive & Legal Recruiting is seeking a senior marketing leader to scale direct-to-consumer lead generation for a high-volume plaintiff-side employment litigation firm. Own the full funnel—from acquisition to intake to signed clients—with a focus on ROI, growth, and operational efficiency.

Target Background: Healthcare, insurance, financial services, education, or similar high-volume DTC sectors.

Responsibilities

  • Own and scale paid acquisition (Google Ads, Meta), managing $150K+ monthly spend
  • Drive full-funnel performance across landing pages, intake, and call center conversion
  • Build and optimize growth systems including testing frameworks, CRM/MarTech, and attribution
  • Improve speed-to-lead and conversion rates in partnership with intake and operations
  • Optimize across paid, organic, and lifecycle channels to maximize lead quality and signed clients

Qualifications

  • 8+ years in DTC/performance marketing with proven revenue impact (not just CPL optimization)
  • Hands‑on paid media experience building and managing campaigns directly
  • Experience in high-volume, complex funnel environments with strong testing and optimization rigor
  • Familiarity with multi‑channel acquisition (paid, SEO, lifecycle) and CRM/MarTech systems
  • Proven leadership experience building and scaling high‑performing teams

Critical Requirement: Must have personal, hands‑on experience (not solely team or agency oversight) building campaigns in Google Ads and Meta. While the CMO will not be expected to actively build campaigns as part of this position, deep subject matter expertise is the most important requirement of this job. Candidates must have executed campaign builds, optimizations, and creative strategy at a high level with six‑figure budgets.

#J-18808-Ljbffr

Job Tags

Similar Jobs

Quince

Senior Sourcing Manager, Luxury Furniture (Remote) Job at Quince

 ...A sustainable retail company in the United States is seeking a Senior Sourcing Manager to lead vendor relationships and sourcing strategies for Home Hard Line products. You will be responsible for ensuring quality and compliance while optimizing margins and operational... 

GoPuff

Gopuff Delivery Driver Partner - No Riders, No Restaurants Job at GoPuff

 ...facility near you! With one centralized pickup location and smaller delivery zones, Gopuff makes earning effortless. It's simple: deliver...  ...get started: Be at least 21 years or older Valid U. S. drivers license Vehicle with insurance + registration in your name... 

SBC Executive Committee

Associate Pastor of Student Ministry Job at SBC Executive Committee

 ...Associate Pastor of Student Ministry Full Time First Baptist Mt. Vernon is looking for a full-time student minister to work with junior high and high school students (6th 12th grade) in a town of over 800 junior high and senior high students in the local schools. Great... 

Comfort Systems USA

Journeyman Electrician: Lead Helpers & Grow Your Skills Job at Comfort Systems USA

 ...A leading electrical contracting company based in Georgia seeks a Journeyman Electrician 1 who will oversee the installation and repair of electrical systems. Candidates should have 5-7 years of experience in electrical construction and be capable of mentoring Helpers... 

CannonDesign

Experiential Graphic Designer - Entry Level Job at CannonDesign

 ...team is seeking thoughtful and innovative minds, skilled in the arts of visual communication, imaginative storytelling, and creative...  ....Strong background in typography and previous related student internship experience highly valued.Must demonstrate skill and interest...